IMR

 

What is IMR?

In film theory, the Institutional Mode of Representation (IMR) is the dominant mode of film construction. This style was developed after the turn of the century and became the norm, most notably for Classical Hollywood Cinema, in about 1914.
The IMR is characterised by the attempt to create a fictional world on screen that the audience can become completely imaginatively involved in, instead of feeling separate. This is created by using close ups, these are something that were never used in the Primitive Mode which was the used for early cinema. A three dimensional space is created as well as new cinematic techniques such as lighting and editing to preserve the illusion of spatial integrity that is lost with close ups.
The close ups make the characters psychologically individuated therefore the audience interpret the motivations of characters and involve themselves in the films.

How does this relate to our music video?

IMR, in theory, is relevant to our music video, especially for the narrative section, as we are telling a story through a fictional world. We are using two main characters to create a fictional world for the audience in which they feel they can relate to the situation and feel somewhat involved. This is going to be relatable for our audience due to the close ups and 'untold' sections of the story, with which the audience can place themselves into the story and interpret it for themselves. We need to take into consideration the relationship and empathy we want to create for the audience when we are filming and editing the music video.