Monday, 1 October 2012

Textual Analysis



Maroon 5 - She Will Be Loved

The music video for this song proved extremely popular, and continues to be influential for many artists. It breaks conventions by having little lip synching, relying on the narrative to tell the story of the song. The video guides us through the lives of the stories, compellign us to feel emotion for every character, through the use of flashbacks and interesting camera angles/editing techniques such as establishing shots, cutaways and extreme close ups. These explain the lyrics and guide the audience through the song. I really like the use of flashbacks and emotive themes, and plan to emulate this in my own work.

One convention which is adhered to is the exploration of a relationship - although this is a little more complicated than most (with more than two main characters), and this matches the lyrics of the song.

Personally, I found the 'live' section of this video particularly effective, where the band is seen to be performing the song in a believable setting, as it fits smoothly with the song and provides more interest for the viewer. I plan to use this idea in my own video - using live footage of the artist (collected personally) for certain sections of the song, as this can be used instead of lip synching in order to create a professal looking video; if lip synching is not done properly it has the tendency to look amateur.







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