Target Audience

Age
We decided on an age range of 15-25 years old, as the style of music is most popular within this demographic through radio plays and word-of-mouth. At this age, they are likely to attend small local gigs. Also, he is within this age range, therefore he is likely to appeal to this age.

Gender
The song we have chosen to use has no stereotyping factors, therefore it will appeal to both genders. For example, pop artists such as Justin Beiber sing about 'girly' themes such as falling in love, so will appeal to a young female audience, whereas Billy Lockett sings 'believable' songs which have no gender bias.

Lifestyle
The target audience will be students who may have part time jobs which provides them with a small amount of spare money, but still have time to attend gigs. These gigs are more likely to be small and local, as opposed to large pop concerts. The listeners will be more interested in non-mainstream music, as their music tastes will be shared with their small group of friends with similar interests, or through music sharing sites such as Spotify and small festivals such as Latitude.

Interests
They may play a musical instrument such as a guitar or piano, as these are commonly found within the music genre of Indie. The stereotypical Indie fan is artistic, intellectual and musical.

Socio-economic group
Groups D and C are most likely to be targetted by our music video/genre, as they are unlikely to have a full time job due to being at school or university, but will have a small amount of spare money to attend gigs and purchase songs.

Why?
The genre of Indie used to appeal to a small, niche audience as there was little way of gaining publicity for the artists before music sharing sites such as Spotify and Itunes. However, since these have grown in popularity, it seems this genre has followed, and 'indie' songs are now commonly played on radio stations and regularly climb high in the charts. The genre allows us to be creative, while still appealing to a wide audience.