One of the options for my A2 coursework is to create a music video. After watching and comparing two contrasting music videos, it appeared that there were many conventions which are replicated within them.
"Tell Him" - The Exciters (1962) -->
- Singers performing directly to the camera/audience
- Variety of shots
- Close ups of main singer, and then zooming out to show whole band
- Synchronised dance movements/routines
- Naturalistic
"What Makes You Beautiful" - One Direction (2011) -->
- Tracking shots
- Attractive singers and characters
- Narrative - tells the story of the day
- Cross dissolving between shots
It is clear that music videos have changed over time, however some features have remained similar. Conventions such as the singer performing directly to the camera have stayed the same as these allow the video to be identified as a music video. On the other hand, as the budgets and technology have improved, this has resulted in the quality of the videos have vastly improved.
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